Privacy Policy

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Privacy Policy

Noahs Orchards Distilling Company, in its role as Data Controller, respects your right to privacy when you use our digital media (such as our websites, our mobile applications, our pages on the social network, any online forms to register to our events…) and communicate electronically with us.
The purpose of this Privacy Policy is to inform you how «Noahs Orchards Distilling Company” LLC, a company entered into the state register of the Republic of Armenia under number 273.110.975766 and with a registered office at Norqi Ayginer 202, Yerevan, Republic of Armenia (all together „Noahs Orchards Distilling Company”, “we,” or “our”) collect, store, use and process your Personal Data provided through any digital media operated by Noahs Orchards Distilling Company.

1. What Personal Data do we gather about you and how do we collect it?
We collect and use the following data about you:
Personal Data is collected only for the purposes set out in Section 3 below and each time you participate in any of the features or services offered by our Digital Media. The types and amount of information collected for the above-mentioned features and services may be updated and vary depending on the activities of Noahs Orchards Distilling Company.
Subject to applicable law requirements, we may use a variety of technologies that collect and provide information about how our Digital Media is accessed and used by you. We may also use demographic information about the users of our Digital Media, which we may obtain from third parties such as Google or social media that you use (“Usage Information”). Usage Information may consist of the pages you viewed, the time you viewed them, which beverage information or other content you accessed or provide, in what language, including demographic information about you (such as your age, gender and interest areas, where available) and what pages you looked at before viewing the current page, etc.

2. How and why do we use tracking technologies?
Noahs Orchards Distilling Company uses tracking technologies such as cookies, IP Addresses or Log files. Tracking technologies help us tailor our Digital Media to your personal needs.

  • We use Cookies to better understand how visitors use our Digital Media and the tools and services offered, and improve their use and functionality. Subject to your consent where required by applicable law, our Digital Media use cookies and similar technologies (“cookies”). Cookies are small files that are placed on your device that serve a number of purposes like letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience. The use of cookies on our Digital Media allows you to enjoy more seamless visits and more accurately measures your behavior on our Site. You can learn more about the cookies we use and how you can disable cookies in the Noahs Orchards Distilling Company Cookies Policy.
  • An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our Digital Media to comply with applicable law or contractual restrictions, and, (iv) better understand how our Digital Media is used;
  • We (or a third party on our behalf) may collect information in the form of logs files that record activity on the Digital Media and gather statistics about usersґ browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our Digital Media, and which pages theyґve viewed on our Digital Media and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only, and are not associated with any particular user.

3. For what purposes do we use your Personal Data and on which legal grounds?
We collect information about you to:
  • Respond to your request of service or for the performance of a contract When you register or sign-up in our Digital Media (mobile app, websites, social media, etc.), your Personal Data is used to provide you with the relevant features and services you subscribe to, and to offer you the benefits and privileges that typically come along with your registration (e.g. receiving the communications you select at the time of registration, being invited to events, participating in a sweepstake, etc.);
  • When you purchase products on our websites: we use your Personal Data to manage your order and deliver your products. We can also implement technical solutions to detect fraudulent payment and secure the payment of your purchases on our websites.
  • Send you transactional or administrative communications: (e.g. confirmation email when you sign up for, or unsubscribe from, a specific registration or activity), as well as certain service-related announcements (e.g., notices about updates to our privacy notices, discontinued features or programs on our Digital Media, changes to our online services or technical support policies, or other related changes)
  • Allow us to send you marketing information when you consent: In addition to the purpose for which you submitted your Personal Data, you may also be given the option (through a check box or otherwise) to have your Personal Data used for an activity or service different from the primary activity or service that you are requesting. For example, if you are signing up for a contest or other promotion, you may also be invited to sign up for newsletters or alerts from our Digital Media hosting the promotion or from other websites. If you choose to receive these additional services, we will use your Personal Data to provide them to you.
  • When you use the “Send to a friend” feature: this Personal Data is used only once to send the communication and is not further retained by us, as appropriate according to local law;
  • When you use a QR Code or equivalent feature displayed on Noahs Orchards Distilling Company products: we use your Personal Data to send you more information on the products where the QR code or equivalent feature is displayed or other products;
  • Because it is also Noahs Orchards Distilling Company legitimate interest to better serve you:
  • Subject to your consent when required, we may occasionally combine, update, or otherwise enhance the Personal Data collected through our Digital Media with data we receive from outside records or third parties. For instance, we may combine purely demographic or survey information (e.g. age, gender, household information, and other interests, etc.) not linked to any Personal Data about you with Personal Data collected though our offers (such as during account registration).
  • We may use the combined above-mentioned information and/or demographic information for our internal marketing and demographic studies and to constantly improve, personalize, and customize the products and services we provide you to better meet your needs. Some of the tools we use may involve automated individual decision-making subject to applicable law.
  • We will ensure that your Personal Data remains accurate and up-to-date and avoid duplication in our database, by verifying each of your interactions with us and/or one of our affiliates to ensure your Personal Data is still accurate or needs to be completed or updated with the additional information you will have provided.
  • We may conduct profiling based on monitoring your browsing activities on our Digital Media to better understand your preferences and center of interests and adapt our marketing communications to your profile, unless you object in the conditions set forth in Article 9 of this Privacy Policy.
  • Noahs Orchards Distilling Company may process Personal Data involving automated decision making, including for the performance of a contract (e.g. avoid fraudulent payment) or subject to your explicit consent, to better serve your needs in accordance with your preferences.
  • Please note that the automated tools used are regularly checked to ensure that the Personal Data is processed fairly. Specific measures such as data minimization are implemented when creating profiles. You are invited to express your point of view through the right of access described above. You can also object the result of the automated decision by sending an email to the contact details in Section 12 below.


4. What happens if you do not wish to provide your Personal Data?
If you choose not to submit any Personal Data when requested, you may not be able to participate in certain activities and personalized features, other Digital Media services and special offered to you may be limited. For example, if you refuse to share your email address, you will not be able to receive our newsletters or otherwise register on our Digital Media. However, to simply browse our Digital Media and learn more about Noahs Orchards Distilling Company and our products, you do not need to give us any Personal Data. In any event, we will always inform you of the Personal Data that is necessary in order to benefit from a service.

5.To whom do we disclose your Personal Data and why?
With third parties
Nohas Orchards Distilling Company may also share your Personal Data with third parties, but only in the following circumstances:
For marketing purposes if you gave us your consent.
For support purposes: We may use service providers, agents or contractors to provide support for the internal operations of our Digital Media and to assist us with administering them or the various functions, programs and promotions available on it. Any such third party shall at all times provide the same levels of security for your Personal Data as Noahs Orchards Distilling Company and, where required, are bound by a legal agreement to keep your Personal Data private, secure and to process it only on the specific instructions of Noahs Orchards Distilling Company For joint and co-sponsored programs and promotional purposes: When we run a joint or co-sponsored program or promotion on our Digital Media with another company, organization, or other reputable third party; and, as part of this event, collect and process Personal Data, we may share your Personal Data with our partner or sponsor, subject to your consent when required. If your Personal Data is being collected by (or is shared with) a company other than Noahs Orchards Distilling Company as part of such promotion, we will let you know this at the time your Personal Data is collected; For litigation and safety purposes: We may also disclose your Personal Data if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Noahs Orchards Distilling Company, its customers, or the public; In the event of a merger or acquisition of all or part of Noahs Orchards Distilling Company by another company, or in the event that Noahs Orchards Distilling Company were to sell or dispose of all or a part of the Noahs Orchards Distilling Company business, the acquirer would have access to the information maintained by that Noahs Orchards Distilling Company business, which could include Personal Data, subject to applicable law. Similarly, Personal Data may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in accordance with applicable law.

6. How long do we keep your Personal Data?
We will store the Personal Data that you sent us via our Digital Media in our databases as long as your account is active, for the duration of the contract with you or as needed to provide you the services you requested or to answer queries or resolve problems, provide improved and new services. We may also retain your Personal Data in accordance with our internal retention procedure as necessary to comply with our legal and regulatory obligations, resolve disputes and enforce our agreements.
We may thus retain your Personal Data after you stop using Noahs Orchards Distilling Company services or our Digital Media according to the statute of limitations.

7. How do we secure your Personal Data?
Noahs Orchards Distilling Company takes all necessary technical and organizational measures to protect the confidentiality and security of your Personal Data collected from this website and/or our applications, including sensitive Personal Data. These efforts include but are not necessarily limited to: (i) storing your Personal Data in secure operating environments that are not available to the public and that are only accessible to authorized Noahs Orchards Distilling Company, and our agents and contractors; and, (ii) verifying the identities of registered users before they can access the Personal Data we maintain about them.

8. What are your rights regarding Personal Data?
  • If your Personal Data has been processed on the basis of your consent, you can withdraw your consent at any time.
  • You can request to access your Personal Data
  • You can request the restriction of the processing (i) in the event the accuracy of your Personal Data is contested to allow Noahs Orchards Distilling Company to check such accuracy, (ii) if you wish to restrict your Personal Data rather than deleting it despite the fact that the processing is unlawful, (iii) if you wish Noahs Orchards Distilling Company to keep your Personal Data because you need it for your defense in the context of legal claims (iv) if you have objected to the processing but Noahs Orchards Distilling Company conducts verification to check whether it has legitimate grounds for such processing which may override your own rights (v) if the data processing is based on the legitimate interest of Noahs Orchards Distilling Company.
  • You can request the portability of the Personal Data you provided to us, in particular if the Personal Data processing is based on your consent or the performance of a contract.
  • You always have the option not to share any of your Personal Data with us. If you choose this option, you may be limited in the activities and features we can provide you.
  • You have the right to object to the processing of your Personal Data by us, including for marketing purpose based on profiling.
  • According to the local law, you have also the right to give general or specific instructions on how your personal data processed under this Privacy Policy may be used after your death.

9. How do we process children’s Personal Data?
Our Site is not intended for children under the legal drinking age (“Minor”), so we do not knowingly collect personal data from Minors. You must be at least eighteen years old to create an account and engage in activities and transactions on our Digital Media. If we are notified or learn that a Minor has submitted Personal Data to us through our Digital Media, we will delete such Personal Data.
10. How can you contact us or lodge a complaint to the relevant Supervisory Authority?
If you have any questions, complaints, or comments regarding this Privacy Policy or our information collection practices, please contact us by writing to:
“Noahs Orchards Distilling Company” LLC
Norqi Ayginer 202., Yerevan, Republic of Armenia
or sending an email to:info@aralezbrandy.am
You are informed that you can also lodge a complaint with the Supervisory Authority of the country where you are located if you have any concern about the conditions of processing of your Personal Data by Noahs Orchards Distilling Company.



Cookies Policy



Subject to your consent when required by applicable law, our website use cookies and similar technologies (“cookies”). This Cookies Policy (the „Policy“) describes how “Noahs Orchards Distilling Company” LLC, a company entered into the state register of the Republic of Armenia under number 273.110.975766 and with a registered office at Norqi Ayginer 202, Yerevan, Republic of Armenia („Noahs Orchards Distilling Company “ or „we“), is committed to respecting your privacy regarding its use of cookies on its websites, applications, pages on social media etc. (the «Digital Media“).
Before using our Digital Media, please read carefully this Cookie Policy (including the “Noahs Orchards Distilling Company” Online Privacy Policy). If you do not agree to this Cookies Policy or the “Noahs Orchards Distilling Company” Privacy Policy, do not use our Digital Media.
We reserve the right to make changes to this Cookies Policy or the “Noahs Orchards Distilling Company” Privacy Policy at any time. Such change should occur in a near future to take into account the e-Privacy Regulation provisions, which is currently debated at the EU Parliament level. The purpose of this Policy is to reflect the rules, which are applied now by “Noahs Orchards Distilling Company” until the e-Privacy Regulation is definitively applicable.
We will notify you such changes. You are thus invited to regularly read this Cookies Policy or the “Noahs Orchards Distilling Company” Privacy Policy to make sure you are aware of any change and how your Personal Data may be used.

1. What is a cookie?
Cookies are small text files or pieces of information that are stored on your computer or mobile device (such as a smartphone or tablet) when you visit our Digital Media. A cookie will usually contain the name of the website/application from which the cookie has come from, the duration of the cookie (i.e. how long the cookie will remain on your device), and a value, which is usually a randomly generated unique number.

2. Why do we use cookies?
We use cookies to make our Digital Media easier to use and to better tailor our Digital Media and our products to your interests and needs. Cookies can do this because our Digital Media can read and write these files, enabling them to recognise you and remember important information that will make your use of our Digital Media more convenient (for example by remembering preference settings). Cookies may also be used to help speed up your future activities and experience on our Digital Media. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how users use our Digital Media and to help us improve the structure and content of our Digital Media.

3.What are the different types of cookies we use?
The types of cookies that we may use can be either session or persistent, or first party or third party cookies.

• Persistent cookies are used to save your login name information and remember your settings for future logins to our Digital Media. A persistent cookie is a cookie stored as a file on your computer, and it remains there when you close your web browser. The cookie can be read by the Digital Media that created it when you visit it again.
• Session ID cookies are used to enable certain features of our Digital Media and services, to better understand how you interact with our Digital Media and to monitor aggregate usage and web traffic routing. Unlike persistent cookies, session cookies are deleted from your computer when you close your browser. They usually store an anonymous session identifier on your computer allowing you to browse a website / application (for example) without having to log in to each page.
• First party cookies are our own cookies, which we use to improve your experience. They are associated with a userґs Personal Data. No third party has access to the information we collect through our own cookies.
• Third party cookies are cookies placed on our Digital Media by third parties to provide their services, including advertising cookies. They set cookies (third party cookies) on your device on our behalf when you visit our Digital Media to allow them to deliver the services they are providing. You will find more information about these cookies in their privacy policies. You will find below a list of the different types of cookies we use on our Digital Media. To the extent information collected through cookies constitutes Personal Data, the provisions in the Privacy Policy apply in addition to this Cookie Policy.

a) Essential Cookies
Essential cookies are first party cookies which are strictly necessary for our Digital Media to work and to use its services and features. Without these cookies, our Digital Media will not perform as smoothly for you as we would like it to and we may not be able to provide the Digital Media or certain services or features thereof you request.
We also use technical cookies which allow our Digital Media to remember choices you make (such as your user name, language or the region you are in) for customization and personalization purposes. These cookies do not gather any information about you that will be used for advertising purposes or to remember your browsing history on the internet.

Who is placing the cookie? Type Description/purpose
Aralezbrandy.com Persistent cookie Device Identifier Cookie: Noahs Orchards Distilling Company installs a cookie on your computer which identifies you and tells the Website/application that you are logged in.
Aralezbrandy.com Persistent cookie Device Identifier Cookie: Noahs Orchards Distilling Company installs a cookie on your computer which identifies you and tells the Website/application that you are logged in.
Aralezbrandy.com Persistent cookie Age Gate Cookie: Shows you the Age Gate page if you are visiting the website for the first time.


These cookies are necessary to the operation of our Digital Media, are considered as non-privacy intrusive cookies improving internet experience and therefore they do not necessitate consent and you cannot opt-out to their use.

b) Social Media Plug-in Cookies
We use buttons to enable sharing of pages with social networking sites. These buttons may place a third party cookie on your device, which could gather usage information.
Our Digital Media uses the following social media cookies:

Who is placing the cookie? Type Description/purpose
Facebook Persistent cookie Facebook Social Media Button: Cookies are used to facilitate the sharing of content of our Digital Media on Facebook.
Instagram Persistent cookie Instagram Social Media Button: Cookies are used to indicate the visits of Instagram.
YouTube Persistent cookie YouTube Social Media Button: Cookies are used to indicate the visits of YouTube.


To opt out of being tracked by the Facebook Social Media Button and Twitter Social Media Button on all the websites you visit, go to the General Account Settings of your Facebook and Twitter accounts, locate and click the opt-out link.
To opt out of being tracked only on our websites/applications, use the Cookie Set Up Tool.

c)Analytics Cookies
Our Digital Media may also use Google Analytics cookies. These third party cookies collect information about how you use and move around our Digital Media. For example, these will keep track of what pages are most visited, Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, to administer the Digital Media, to track users’ movements around our Digital Media and to gather demographic information about our user base as a whole.
Our Digital Media use the following analytical cookies:

Who is placing the cookie? Type Description/purpose
Google Persistent and session ID cookies Google Analytics: The cookies Google Analytics work together to give us information about how people use our Digital Media.
Yandex Persistent and session ID cookies Yandex Analytics: The cookies Yandex Analytics work together to give us information about how people use our Digital Media.


To opt out of being tracked by Google Analytics cookies on all the websites you visit, go to http://tools.google.com/dlpage/gaoptout. To opt out of being tracked only on this Website, use the Cookie Set Up Tool.

4.How long are cookies stored?
Cookies will have a maximum retention period after being placed on the userґs terminal as required by applicable law.

5.How to control cookies on our Digital Media?
Except for cookies which qualify as essential, the cookies described above will be installed on your computer only if you continue your browsing after having read the banner appearing on the home page. Should you wish to make your own choice, please use the link to the Cookie Set Up Tool which is also accessible from the Banner to consent/turn off non-essential cookies on our Digital Media, by clicking the relevant button as it will appear on the menu as follows:
Social Media Cookies to share content on Facebook and Twitter ON
Analytics Cookies to analyze our web audience OFF
Advertising Cookies for profiling and targeted advertising ON
Flash cookies to enhance your web-browsing experience OFF
You can also control how your browser uses cookies and your browserґs ‘Helpґ function should be able to tell you how to do this. Please note that depending on the cookies you turn off or disable, you may not be able to login to your account, view content or use other features of our Digital Media and may find that parts of our Digital Media either do not function at all or behave unexpectedly.
If you use different devices to view and access our Digital Media (e.g. your computer, smartphone, tablet etc.) you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.


6.How to contact us?
If you have any questions, comments, or concerns about our use of cookies please contact us.